Thursday, May 15, 2025

Wearing Long Underwear in Hot Weather Climates?

Check out Union Suit Fans in the Limelight, my companion blog, featuring:






Find my companion blog, UNION SUIT FANS IN THE LIMELIGHT, by simply going to the Red Dancing Long Johns on this page and click or tap on "Union Suit Fan."  At the top of the next page under "My Blogs," click or tap on "Union Suit Fans in the Limelight."

Monday, May 12, 2025

Physical Fitness and Sports Month Continued 

This week, I heard from Carlton who sent along these two ads of athletes staying active in their durable and form fitting Union Suits:

 

 

And Added today: Stephenson Union Suit Co, of South Bend, Indiana,
touting more of their Union Suits.
Provided by Illnois' Retro Jeff May 13th in his email. 
See his research summary in the Comments Section below.





Thursday, May 8, 2025

                                            Sport Fans are Union Suit Fans!

Fans from Yesteryear:


Munsingwear Union Suit Ad (Circa ~1930)
Over 9,000,000 Sold Per Year!

Fans from Today: 


The University of Montana Grizzlies
Choose Color and Comfort to wear at their Football Games
Union Suit Fans in their long red underwear premiered in this blog in 2017

Monday, May 5, 2025

May, the Month dedicated to Physical Fitness and Sports!

The 1920's and 30's saw droves of Union Suit and BVDs ads for men and boys in magazines and newspapers across America. They were the underwear of choice and about the only type available for the times. Of course, two piece long johns were worn too. But boxer shorts and briefs were not yet manufactured and sold. 

Then, like now, women typically bought underwear for the entire family. Men and boys simply wore what their wives and mom's chose for them. Kind of like now days.

However, manufacturer's of union suits and BVD* underwear, wanted a way to reach men. So, a competitive campaign of sorts commenced and gripped the nation like tight underwear. Union suits and BVD's had to reflect masculinity, comfort and durability. What better way to exemplify this than to create and run ads featuring men and boys sporting their superior underwear. And, the guys would need to be shown playing all manner of sports while wearing their athletic underwear! I have posted a number of these special ads over the years. Here are some more:




*BVD's stands for Bradley, Voorhees and Day, the names of the founders who manufactured the one piece, short sleeved, short legged athletic underwear. Other manufacturer's made and sold this style of underwear for both men and boys, but it was the BVD brand that everyone knew of and referred to.

Saturday, May 3, 2025

Today, May 3rd, is National Fitness Day

As a matter of fact, it's National Fitness and Sports Month! So pick up some weights and get to moving that body, Union Suit Fans! 





Join Illinois' Retro Jeff and others on your favorite blog every couple of days for a longgggg johnnnn look at sport fans, more fitness techniques and some great "Retro" underwear ads of athletes from yesteryear.