Office Boy Robbed !!
Union Suit Fans: After my last posting, I received an email from another Iowan resident:
Chris: Like R.K. Davenport, I'm a home grown Iowa boy. And like him and you, I wear union suits, for me about nine months out of the year. I'm also a history nut and a graduate of the University of Iowa.
Recently an old advertisement in the University of Iowa student newspaper from 115 years ago got my attention. The newspaper began publishing in 1868, if you can believe that! The clothing ad is from the May 20, 1908 issue and titled: Wise Talks By The Office Boy.
The print is small and a bit difficult to read. Perhaps your viewers can enlarge. It's about an office boy, Muggsy, who has a "hard luck story" to tell. He related that he had gotten all dressed up in his new "brown, stylish suit, a college model, and $2.50 hat," which he purchased from the Coast & Sons Clothing Shop in Iowa City. Muggsy said he "looked the part of a swell dresser."
On the way to pick up his girl, whom he had not seen in a week, he was confronted by four toughs who demanded his clothes, leaving him stranded on the street in his long underwear! He said "after they got me down to my union suit, a fellow put on the clothes..." Generously, the boys gave him a barrel to wear so he didn't have to continue on his way in just his underwear. What would his girl friend think?
Muggsy stood there hollering, drawing a crowd, until "a copper came up" and took him away. Cheerfully, he said, he's "not a quitter" and will get another suit just like the one he had.
This clothing ad is very different from those of men's clothing stores of today. I wonder if it really appealed to college boys back then. Did many of them relate to Muggsy running out to purchase a suit from Coast and Sons to wear over their union suits?!
Sam Scott, Iowa City
Chris: I was able to enlarge the Office Boy advertisement on my laptop...It is a fun read and I bet Coast & Sons was just one more place for college kids to buy their union suits and BVD one pieces.....Charlie, Lincoln NE
ReplyDeleteYou know, I always grabbed a copy of my college published newspaper. Ours was a great publication, written by students. I remember one time, I saw a local clothing store ad, a couple weeks before Valentine's day, about Jockey boxer shorts. Okay, in 1970, they did not run ads for union suits. At least not where I went to school. Anyway, the boxers had red hearts on them! I bought a pair for me to impress my girl friend. I put them in the same gift box as the red lingerie I had picked out for her. Needless to say, that underwear for both of us was quite the success! ....Max (Topeka)
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